Real Estate Insider Blog

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04
Oct
2017

HOW MUCH SHOULD YOU SELL YOUR HOME FOR?

When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properly priced, it’s going to be a tough sell.

The battle for agents most often lies with aligning what sellers’ think their home is worth with its true market value.

These disparate realities can be difficult to merge when working with a seller to set a list price or on a price adjustment. Here are seven pricing myths that often get in the away.

 

1. It is better to price the home on the high side because the seller can always come down. If buyers are interested, they can make an offer.

Well, not quite. If a home is overpriced, a seller risks losing potential buyers who aren’t stretching their search into an uncomfortable price range.

The asking price sets the stage and may invite or dissuade buyers based on the dollar amount. Just as you would painstakingly prepare your home for sale, you never get a second chance to make a first impression price-wise.

 

2. If a home is priced just right, a seller risks leaving money on the table. 

Actually, the opposite is true. A well-priced home tends to generate a lot of interest and can result in multiple offers.

A shorter marketing span brings strong offers that could result in a home ...

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06
Jun
2017

Tampa Bay area home prices continue to soar

Sales of Tampa Bay homes dropped in April but prices surged yet again as Florida's real estate market continued to be defined by tight supply and high demand.

Compared to the same month last year, the median price for a single family home rose 12.5 percent here, the most of any major metro area in the state.

But despite that increase and Tampa Bay's most expensive residential sale ever — $11.18 million for Clearwater's Century Oaks estate — there was a hint that the pace of price growth may be slowing just a bit.

In Hillsborough, Pasco and Hernando counties, year-over-year median prices in April rose less than they had in February and March. Pasco's price gain was the lowest in a year, though still a healthy 10 percent.

Buyers shouldn't get too excited, though.

"I think that was probably a momentary blip," said Jeff Shelton, a Coldwell Banker agent in Tampa. "The Tampa Bay market is still one of the top real estate markets in the country."

It's becoming a familiar story: Too many buyers chasing too few homes. All four bay area counties had a tighter inventory of available houses in April than they did a year earlier — and April 2016 was a tight month, too.

"I personally have had to start knocking on doors," said Shelton, who with partner Mike Hughes is among Hillsborough's top-selling agents. "When I have a client who asks me about a particular property, I can go directly...

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28
Oct
2016

FOR IMMEDIATE RELEASE: Christopher Milson Recognized by NAR



Christopher Milson recognized by the
National Association of Realtors as a
Certified Pricing Strategy Advisor
 

Qualified to Assist Buyers and Sellers by REALTOR®
with Particular Expertise in Pricing Properties
 

Clearwater, Florida, 10/28/2016 — Christopher Milson with Charles Rutenberg Realty has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® offers the PSA certification to REALTORS® as determining property values depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the pricing assignment from various perspectives.
  
“The market demands accurate property value assessments, so NAR is excited to provide Realtors? with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling,” said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. 

“Pricing Strategies: Mastering the CMA” is the required one-day course for the PSA certification that provides REALTORS® with knowledge and skills to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative market analyses and the underlying pricing principles that inform them, and interact effectively with appraisers. In addition to...

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