Real Estate Insider Blog

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When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properly priced, it’s going to be a tough sell.

The battle for agents most often lies with aligning what sellers’ think their home is worth with its true market value.

These disparate realities can be difficult to merge when working with a seller to set a list price or on a price adjustment. Here are seven pricing myths that often get in the away.


1. It is better to price the home on the high side because the seller can always come down. If buyers are interested, they can make an offer.

Well, not quite. If a home is overpriced, a seller risks losing potential buyers who aren’t stretching their search into an uncomfortable price range.

The asking price sets the stage and may invite or dissuade buyers based on the dollar amount. Just as you would painstakingly prepare your home for sale, you never get a second chance to make a first impression price-wise.


2. If a home is priced just right, a seller risks leaving money on the table. 

Actually, the opposite is true. A well-priced home tends to generate a lot of interest and can result in multiple offers.

A shorter marketing span brings strong offers that could result in a home ...

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Is your real estate agent a certified PSA?


You're hiring a real estate agent to provide a comprehensive service for you, but what you may not realize is that not every agent offers the same service or quality of support while you sell or buy your home. One key way to know you're working with a dedicated professional is to ensure your agent is a Price Strategy Advisor.

What can a Price Strategy Advisor do for You?

Pricing Strategy Advisors are professionals that have obtained a certification specifically for pricing real estate. It aids in their ability to create accurate competitive market analysis reports. It can help these individuals to work better with real estate appraisers. Most importantly, it allows you, as a home buyer or seller, to know the true value of the property. If you are listing your home for sale, you want the right price. That price will help your home to sell quickly, but for the highest possible dollar value. When you work with these well-trained individuals, you get that expertise you are looking for and you can remain confident your home's sale price is right on target.

What are the Benefits to You as a Home Seller?

The Pricing Strategy Advisor certification is obtained through the National Association of Realtors®. This organization works to ensure real estate agents affiliated with them offer the highest level of service and maintain a code of ethics. When you work with an agent with this certification, you'll benefit in various...

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